Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither required by law nor by contract, nor is it necessary to conclude a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other statement is made regarding the following processing operations.
"Personal data" means all information relating to an identified or identifiable natural person.

Server Log Files
You can visit our website without providing any personal information. 
Whenever you access our website, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log files (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transmitted, and the requesting provider.
Processing is based on Art. 6(1)(f) GDPR on the basis of our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer. 
 

Your data may be transmitted to and processed in third countries outside the EU, in particular Canada and the USA. An adequacy decision by the EU Commission exists for Canada. An adequacy decision by the EU Commission also exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transmission is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.

Contact

Data Controller
Contact us if you wish. The data controller is: Bertrams & Rönick GbR, Geheimrat-Heß-Ring 24, 96047 Bamberg Germany, +49 (0)951 16096747, ahoi@cruise-memories.de

Customer Initiating Contact via Email
If you initiate business contact with us via email, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing is for the purpose of processing and responding to your contact request.
If the contact is for the purpose of carrying out pre-contractual measures (e.g., advice on purchase interest, creating an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6(1)(b) GDPR.
If the contact is for other reasons, this data processing is based on Art. 6(1)(f) GDPR on the basis of our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to such processing of personal data relating to you based on Art. 6(1)(f) GDPR for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have agreed to further processing and use.

Collection and Processing When Using the Contact Form
When using the contact form, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing is for the purpose of contacting you.
If the contact is for the purpose of carrying out pre-contractual measures (e.g., advice on purchase interest, creating an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6(1)(b) GDPR.
If the contact is for other reasons, this data processing is based on Art. 6(1)(f) GDPR on the basis of our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to such processing of personal data relating to you based on Art. 6(1)(f) GDPR for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have agreed to further processing and use.

Collection and Processing When Using the Revocation Button 
If you have concluded a contract through our online presence, we provide you with a revocation function (revocation button) through which you can submit your declaration of revocation immediately. 
When using the revocation function, we only collect your personal data (name, email address, information identifying the contract or part of the contract you wish to revoke, as well as the time (date and time) of sending the declaration of revocation) to the extent you provide it. The data processing is for the purpose of providing you with the legally required option to revoke your contract and properly processing your revocation. 
If the contact concerns a contract already concluded between you and us, this data processing is based on Art. 6(1)(b) GDPR. Otherwise, the data processing is based on Art. 6(1)(c) GDPR to fulfill a legal obligation to provide you with a revocation function on our online presence. 
We only use your email address to process your declaration of revocation. Your data will then be deleted in compliance with statutory retention periods, unless you have agreed to further processing and use. 
 

Disclosure to Third-Party Providers (Use of Plugin)
To technically provide and manage the revocation function on our online presence, we use a third-party software solution within the framework of data processing on behalf of a third party Händlerbund Legal GmbH, Kohlgartenstraße 11-13, 04315 Leipzig. The plugin allows you to submit your declaration of revocation immediately via the revocation button if you have concluded a contract with us through our website.  For this purpose, technically necessary cookies are used and the following information is collected: encrypted session ID.

Your data may be transmitted to third countries such as the USA. An adequacy decision by the EU Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). If the providers are not certified under the TADPF, the data transmission to the USA is based on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

Your collected personal data is transmitted to the servers of the third-party providers mentioned above when using the revocation function.

The processing of your personal data is for the purpose of legally fulfilling the statutory requirements for the design of the revocation function and is based on Art. 6(1)(c) GDPR. This data processing is also based on Art. 6(1)(f) GDPR on the basis of our overriding legitimate interest in being able to provide you with a user-friendly revocation option. In this case, you have the right to object at any time to such processing of personal data relating to you based on Art. 6(1)(f) GDPR.
 

The use of cookies or comparable technologies is based on § 25(2) TDDDG. Further information on data protection can be found at: https://www.haendlerbund.de/de/datenschutzerklaerung

Use of Address Validation from Google Maps API
We use address validation from the provider Google (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland “Google”) on our website.
The data processing is for the purpose of checking your entries in our address forms for typos and spelling errors in real time, and if necessary, completing missing data. If data is entered incorrectly, alternative suggestions for correcting the data are displayed. For this purpose, the address data you enter is transmitted to the provider, stored there, and evaluated there.
Among other things, the following information may be transmitted to Google and processed there: postal addresses (country, city, postal code, street, house number), email address, phone number.
Your data may also be transmitted to the USA. An adequacy decision by the EU Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to complying with European data protection principles.
The processing of your personal data is based on Art. 6(1)(f) GDPR on the basis of our overriding legitimate interest in having correct data as a basis for fulfilling our contractual obligations. You have the right to object at any time to such processing of personal data relating to you for reasons arising from your particular situation.
The data is processed separately by the provider and not merged with other data. It is deleted by the provider as soon as the status of the entered data has been determined, but no later than 30 days.
Further information on terms of use and data protection at Google can be found at: https://cloud.google.com/maps-platform/terms or at https://www.google.de/policies/privacy/.
 

Collection and Processing When Sending Images via Upload
We provide an upload function for image files on our website. This makes it possible to send images to us via encrypted data transmission. By submitting your images, we only collect your personal data (an image of an identifiable person) to the extent you provide it. The data processing is for the purpose of creating personalized products. The submitted image serves as a template for the product and is used for this purpose (e.g., T-shirt printing). The processing is based on Art. 6(1)(b) GDPR and is required for the fulfillment of a contract with you.
Your data is passed on here if necessary to service providers we use within the framework of data processing on behalf of a third party. No disclosure to other third parties takes place here.
We only use the image you sent us within the framework of providing the service. Your data will then be deleted in compliance with statutory retention periods, unless you have agreed to further processing and use.

Use of WeTransfer
We use the WeTransfer service from WeTransfer B.V. (Willem Fenengastraat 19, 1096 BL Amsterdam, Netherlands; “WeTransfer”) to send files up to 2 GB in size at your request.
The use is for the purpose of transmitting large files in high quality. To this end, we pass on your email address and the file to be transmitted to WeTransfer. WeTransfer generates a download link, which is sent to you and us via email. The data is encrypted by WeTransfer during transmission and storage and can only be accessed via the download link.
Your personal data may be transmitted to WeTransfer servers in the USA and temporarily stored there (partly unencrypted). An adequacy decision by the EU Commission exists for the USA, namely the Trans-Atlantic Data Privacy Framework (TADPF). WeTransfer is not certified under the TADPF. The data transmission is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The processing is based on Art. 6(1)(a) GDPR with your consent, provided you have expressly agreed to the use of WeTransfer.
You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent up to the point of revocation.
Further information on data protection when using WeTransfer can be found at: https://wetransfer.com/legal/privacy.

Customer Account      Orders      

Customer Account
When opening a customer account, we collect your personal data to the extent stated therein. The data processing is for the purpose of improving your shopping experience and simplifying order processing. The processing is based on Art. 6(1)(a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent up to the point of revocation. Your customer account will then be deleted.

Collection, Processing, and Disclosure of Personal Data for Orders
When placing an order, we only collect and process your personal data to the extent necessary to fulfill and process your order, as well as to process your requests. The provision of the data is required to conclude the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6(1)(b) GDPR and is required for the fulfillment of a contract with you. 
Your data is therefore passed on, for example, to shipping companies, dropshipping or fulfillment providers, payment service providers, order processing service providers, and IT service providers. In all cases, we strictly comply with statutory requirements. The scope of data transmission is limited to a minimum.
 

Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the United States. An EU Commission adequacy decision exists for Canada. An EU Commission adequacy decision exists for the United States, namely the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.

Reviews       Advertising      


Website logo for Google customer reviews
The website logo for Google customer reviews of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") is embedded on our website.
The purpose of this embedding is to display the number and results of the reviews we have received so far via Google and to promote participation in this program.
To display the logo on our website and show you personalized ads on Google, Google uses cookies. In this process, your IP address may be processed and transferred to Google, among other things.
Your data may be transferred to the United States. An EU Commission adequacy decision exists for the United States, namely the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to complying with European data protection principles.
The use of cookies or similar technologies is carried out with your consent on the basis of Section 25(1) sentence 1 of the TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on consent up to the time of revocation.
More information on the terms of use and data protection when using Google customer reviews can be found at https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html as well as at https://policies.google.com/privacy?hl=de

Review reminder
After your order, we would like to ask you to rate your purchase with us.
For this purpose, we use your personal data (name, email address, order information) independently of contract fulfillment to send you a review reminder by email after placing an order, provided you have expressly agreed to this.
The processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You can revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of the processing carried out based on consent up to the time of revocation.
 

Use of the email address for sending newsletters
We use your email address to send information and offers via newsletter, provided you have expressly agreed to this. The data processing serves exclusively the purpose of promotional communication. For this purpose, we process your email address as well as, if applicable, other data that you have voluntarily provided as part of signing up for our newsletter.
The processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on consent up to the time of revocation.
You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Despite removal from the mailing list, we may continue to store your email address in a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is based on Art. 6(1)(f) GDPR due to our and your legitimate interest in preventing the re-use of your email address for sending our newsletter. You have the right to object to this processing of personal data affecting you at any time for reasons arising from your particular situation.

Use of the email address for sending direct advertising
We use your email address, which we received in the course of selling goods or services, for the electronic transmission of advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. The provision of the email address is required for concluding the contract. Failure to provide it will result in no contract being concluded. The processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising the objection can be found in the legal notice. You can also use the link provided for this purpose in the promotional email. No other costs than the transmission costs according to the basic rates will be incurred for this.

Use of Klaviyo
We use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; “Klaviyo”)  for sending newsletters  within the framework of data processing on behalf of a third party.
We pass on the information you provided during the newsletter signup (email address, first and last name, if applicable) to Klaviyo. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
To evaluate newsletter campaigns, the sent newsletters  contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you opened the newsletter and whether you clicked any embedded links, if applicable. In this context, we collect your personal data such as your IP address, browser type, device, and time. From this data, usage profiles can be created under a pseudonym. The collected data is not used to personally identify you. The collected data is used solely for statistical evaluation to improve newsletter campaigns.
Your data is generally transferred to servers of Klaviyo in the United States and stored there. An EU Commission adequacy decision exists for the United States, namely the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo has certified itself under the TADPF and thus committed to complying with European data protection principles.
The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in a targeted, advertising-effective, and user-friendly newsletter system. You have the right to object to this processing of personal data affecting you at any time for reasons arising from your particular situation.
More information on data protection at Klaviyo can be found at https://www.klaviyo.com/legal/privacy-notice as well as at https://www.klaviyo.com/legal/data-processing-agreement. 

Shipping service provider      

Sharing the email address with shipping companies to provide information on the shipping status
We pass on your email address to the transport company as part of contract fulfillment, provided you have expressly agreed to this during the ordering process. The purpose of this sharing is to inform you by email about the shipping status. The processing is carried out on the basis of Art. 6(1)(a) GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing carried out based on consent up to the time of revocation.

Payment service provider      

Use of PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. To embed this payment service, it is required that PayPal collects, stores, and analyzes data (e.g., IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of personal data affecting you at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing is transferred to PayPal so that we can fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR. More information on data processing when using the PayPal Express payment service can be found in the corresponding privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Use of PayPal Check-Out
We use the PayPal Check-Out payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, the data required for payment processing is transferred to PayPal so that we can fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR.

Cookies may be stored here, which enable the recognition of your browser. The data processing taking place thereby is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of personal data affecting you at any time for reasons arising from your particular situation.

Credit card via PayPal, direct debit via PayPal & "Pay Later" via PayPal 
For individual payment methods such as credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, PayPal reserves the right, if applicable, to obtain a credit report based on mathematical-statistical methods using credit reporting agencies. For this purpose, PayPal transfers the personal data required for a credit check to a credit reporting agency and uses the received information about the statistical probability of a payment default to make a balanced decision on the justification, execution, or termination of the contractual relationship. The credit report may contain probability values (score values) calculated on the basis of scientifically recognized mathematical-statistical methods, and address data, among other things, is included in their calculation. Your protectable interests are taken into account in accordance with the legal provisions. The data processing serves the purpose of a credit check for initiating a contract. The processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in protection against payment default when PayPal provides the advance payment. 
You have the right to object to this processing of personal data affecting you based on Art. 6(1)(f) GDPR at any time by notifying PayPal. The provision of the data is required for concluding the contract with the payment method you desire. Failure to provide it will result in the contract not being concluded with the payment method you have chosen.

Third-party providers
When paying via a third-party payment method, the data required for payment processing is transferred to PayPal. This processing is carried out on the basis of Art. 6(1)(b) GDPR. To carry out this payment method, the data may then be passed on by PayPal to the respective provider. This processing is carried out on the basis of Art. 6(1)(b) GDPR. Local third-party providers can be, for example:

  • Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
  • Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)


Payment via PayPal 
When paying using the invoice payment method, the data required to process the payment is first transmitted to PayPal. To process this payment method, PayPal then transmits the data to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR. If necessary, Ratepay performs a credit check based on mathematical-statistical procedures (probability or score values) using credit reference agencies following the process described above. The processing of data is for the purpose of checking creditworthiness for the initiation of a contract. The processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in protection against payment default when Ratepay provides the payment in advance. Further information on data protection and which credit reference agencies Ratepay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/. 

Further information on data processing when using PayPal can be found in the corresponding privacy notice at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Use of Shopify Payments
We use the "Shopify Payments" payment service provided by Shopify International Limited (2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website. In this case, payment processing is carried out by the payment service provider Stripe Payments Europe, Ltd. (1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland; "Stripe"). The processing of data is for the purpose of being able to offer you payment via the Shopify Payments payment service. By selecting and using a corresponding "Shopify Payments" payment method, the data required to process the payment is transmitted to Stripe in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6(1)(b) GDPR.
Stripe reserves the right, if necessary, to obtain a credit check based on mathematical-statistical procedures using credit reference agencies. To this end, Stripe transmits the personal data required for a credit check to a credit reference agency and uses the information received about the statistical probability of payment default to make a balanced decision on establishing, carrying out, or terminating the contractual relationship. The credit check may include probability values (score values) calculated on the basis of scientifically recognized mathematical-statistical procedures, and address data is used, among other things, in their calculation. Your rights will be taken into account in accordance with legal provisions. The processing of data is for the purpose of checking creditworthiness for the initiation of a contract. The processing is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in protection against payment default when Stripe provides the payment in advance.
You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you based on Art. 6(1)(f) GDPR by notifying Stripe. The provision of data is required to conclude the contract using your desired payment method. Failure to provide the data will result in the contract not being concluded using your selected payment method.
Further information on data processing when using the Shopify Payments payment service can be found in Shopify's privacy notice at: https://www.shopify.com/de/legal/datenschutz.
Further information on data processing when payment is processed via the payment service provider Stripe can be found in Stripe's privacy notice at: https://stripe.com/de/privacy.


Cookies

Our website uses cookies. Cookies are small text files that are stored in the user's web browser or by the web browser on the user's computer system. When a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that enables the unique identification of the browser when the website is accessed again.
 
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your web browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data contained therein. Previously stored cookies can be deleted at any time. However, we point out that you may not be able to use all the functions of this website to their full extent.
 
At the links below, you can find out how you can manage cookies in the major browsers (including disabling them):
 
Technically Necessary Cookies
Unless otherwise stated in the privacy notice below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again after you change pages.
 
The use of cookies or comparable technologies is carried out on the basis of Section 25(2) TDDDG. The processing of your personal data is carried out on the basis of Art. 6(1)(f) GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.
You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you.
 

Use of the Shopify Consent Tool (Shopify Privacy & Compliance)
We use the “Shopify Privacy & Compliance” consent tool provided by Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website. Shopify is a company affiliated with Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The tool allows you to grant consent to data processing on the website, in particular the setting of cookies, as well as to exercise your right of withdrawal for consent already granted. The processing of data is for the purpose of obtaining and documenting the necessary consents to data processing and thus complying with legal obligations. Cookies may be used for this purpose. User information, including your IP address, is collected and transmitted to Shopify. Your data may be transmitted to third countries outside the EU, in particular to Canada and the USA, and processed there. For Canada, there is an adequacy decision by the European Commission. For the USA, there is an adequacy decision by the European Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transmission is carried out on the basis of contractual obligations comparable to those of the European Commission's standard contractual clauses. The processing of data is carried out to fulfill a legal obligation on the basis of Art. 6(1)(c) GDPR.
Further information on data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz.


Analysis      


Use of Google Analytics 4
We use the Google Analytics web analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The processing of data is for the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities, and to provide further services related to website and internet use to the website operator. 
The following information may be collected, among other things: IP address, date and time of the page access, click path, information about the browser and device you use, visited pages, referrer URL (the website through which you accessed our website), location data, purchasing activities. Your data may be combined by Google with other data, such as your search history, your personal accounts, your usage data from other devices, and all other data that Google has about you.

Your IP address is first truncated by us on our own servers. Google thus receives exclusively pseudonymized data.

Google uses technologies such as cookies, browser storage, and tracking pixels that enable an analysis of your use of the website. The use of cookies or comparable technologies is carried out with your consent on the basis of Section 25(1) Sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. 

The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on consent up to the time of withdrawal.

We use the advanced implementation of consent mode (Advanced Consent Mode). In this case, user data is also transmitted to Google in the form of “pings” even if consent is not granted. These pings may contain the following information, among other things: IP address to derive the IP country (the IP address is not logged), date and time of the page access, URL of the visited pages, User-Agent, referrer URL (the website through which our website was accessed), or information about the triggering of website events such as a conversion. Based on this information, Google performs modeling of usage data to enable a comprehensive usage analysis despite the refusal of consent.

The information generated thereby about your use of this website is generally transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision by the European Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to complying with European data protection principles. Both Google and US government agencies have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites at https://policies.google.com/privacy?hl=de&gl=de and at https://business.safety.google/privacy/.

Use of Hotjar
We use the analysis tool provided by Hotjar Ltd. (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; “Hotjar”) on our website.
The processing of data is for the purpose of tailoring, optimizing, and analyzing our website to meet requirements. 
The tool records the movements of website visitors on the website on a sample basis. This creates a log of mouse movements, scrolling behavior, time spent on the website, and clicks on the website (so-called heatmap). 
For this purpose, Hotjar uses cookies, among other things. The following information may be collected, among other things: IP address (in anonymized form), information about the device you use (screen size, device, unique device identifier), information about the browser you use, location data (country only), preferred language for displaying the website, operating system used. Detailed information on the cookies used, their function, and storage duration can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies.
User profiles are created from this data under a pseudonym. The data is not used to personally identify the website visitor and is not combined with personal data of the holder of the pseudonym. Hotjar is contractually prohibited from selling the collected data to other third parties.
Your data may be transmitted to the USA. For the USA, there is an adequacy decision by the European Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Hotjar is not certified under the TADPF. The data transmission is carried out on the basis of appropriate safeguards, among other things. Further information on the measures taken is provided by Hotjar upon request.
The use of cookies or comparable technologies is carried out with your consent on the basis of Section 25(1) Sentence 1 TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6(1)(a) GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on consent up to the time of withdrawal.
Further information on data protection when using Hotjar can be found here: https://www.hotjar.com/legal/policies/privacy#enduserenglish.


Plug-ins and Other Items

Use of Google Tag Manager
We use Google Tag Manager provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. 
This application manages JavaScript tags and HTML tags used to implement tracking and analysis tools in particular. The processing of data is for the purpose of tailoring and optimizing our website to meet requirements.
Google Tag Manager itself does not store cookies, nor does it process personal data. However, it enables the triggering of further tags that may collect and process personal data.
Further information on terms of use and data protection can be found here.
 

Use of Cloudflare
We use the Cloudflare CDN content delivery network from Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107, USA; “Cloudflare”) on our website. This is a regional network of servers in various data centers that connect to our web server and deliver certain content from our website.
The purpose of the data processing is to optimize our website’s loading times and make our services more user-friendly.
The following information may be collected, among other data: IP address, system configuration information, and information about traffic to and from customer websites (i.e., server log files).
Your data may be transferred to the USA. The European Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Cloudflare has certified itself under the TADPF and thus committed to complying with European data protection principles.
The processing of your personal data is based on Art. 6(1)(f) GDPR and our overriding legitimate interest in designing the website to meet user needs and to be user-friendly. You have the right, for reasons arising from your particular situation, to object at any time to such processing of personal data concerning you based on Art. 6(1)(f) GDPR.
For more information about data protection when using Cloudflare, please see https://www.cloudflare.com/de-de/privacypolicy/.

Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The purpose of the data processing is to display fonts consistently on our website. To load the fonts, a connection is established to Google servers when the page is accessed. Cookies may be used in this process. Your IP address and information about the browser you use, among other data, are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. The European Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1) sentence 1 of the TDDDG in conjunction with Art. 6(1)(a) GDPR. The processing of your personal data is based on your consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing based on consent up to the time of withdrawal.
For more information about data processing and data protection, please see https://www.google.de/intl/de/policies/ and https://developers.google.com/fonts/faq.

Data Subject Rights and Retention Period

Retention Period
After the contract has been fully executed, the data will initially be stored for the duration of the warranty period and then, taking into account statutory retention periods, in particular under tax and commercial law, and will be deleted after the expiry of this period, unless you have agreed to further processing and use.

Rights of the Data Subject
Subject to the statutory requirements, you have the following rights under Articles 15 to 20 GDPR: the right of access, rectification, erasure, restriction of processing, and data portability.
You also have the right under Art. 21(1) GDPR to object to processing based on Art. 6(1)(f) GDPR, as well as to processing for direct marketing purposes.

Right to Lodge a Complaint with the Supervisory Authority
Pursuant to Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you consider that the processing of your personal data is not lawful.

You may lodge a complaint, among others, with the supervisory authority responsible for us, which you can contact at the following address:

Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 18
91522 Ansbach
Tel.: +49 981 1800930
Fax: +49 981 180093800
Email: poststelle@lda.bayern.de

Right to Object
If the personal data processing listed here is based on our legitimate interest pursuant to Art. 6(1)(f) GDPR, you have the right, for reasons arising from your particular situation, to object at any time to such processing with effect for the future.
Once you have objected, the processing of the data concerned will cease, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims.

If personal data is processed for direct marketing purposes, you may object to such processing at any time by notifying us. Once you have objected, we will cease processing the data concerned for direct marketing purposes.